Course 01
AI-Enhanced Digital Marketing
The flagship deep-dive.
A rigorous, practical course showing experienced marketers how AI is reshaping every channel — from research and search to content, commerce and retention. You'll leave able to rebuild your own workflows with AI, safely and to a standard you can defend.
- CPD hours
- 12 contact hours; up to 18 with guided study
- Format
- Two days, or 4 × 3-hour live sessions. In-person or live online.
- Fee
- £954 (£795 + VAT)
Outcomes
What you'll be able to do
- Audit your marketing for high-value, lower-risk AI opportunities
- Apply AI-augmented workflows across the full customer journey
- Optimise for both traditional search and AI answer engines (GEO)
- Use AI to interpret data and sharpen your decisions
- Apply a governance framework covering data, disclosure and bias
- Produce an AI-enhanced plan for your own live campaign
Syllabus
How the course is built
Organised around the RACE model — Reach, Act, Convert, Engage — so it follows your customer's journey rather than a list of tools. After a short foundations session on the AI landscape and how to brief AI well, each channel is taught the same way: how it was done, where AI enters now, the new workflow step by step, what to watch for, a real case study, and a hands-on activity applied to your own brand. The course closes on governance and a capstone plan you present.
Audience
Who it's for
- Experienced marketing professionals, managers and business owners who want to integrate AI without losing quality, brand control or compliance.
- No AI experience is required; a working knowledge of marketing is assumed.
Dates & fees
Next cohorts
- 25-26 Nov (Full day)Reserve a place
- 9-10 Dec (Full day)Reserve a place
- 3rd JanReserve a place
Not sure this is the right level?
Tell us where your practice is now and we'll say plainly whether this course fits, or point you to something better suited.
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