Courses
Courses currently open
Each course carries certified CPD hours, is authored by a practising academic, and is revised continuously so the material matches how the field works now.
Course 01
AI-Enhanced Digital Marketing
The flagship deep-dive.
A rigorous, practical course showing experienced marketers how AI is reshaping every channel — from research and search to content, commerce and retention. You'll leave able to rebuild your own workflows with AI, safely and to a standard you can defend.
- CPD hours
- 12 contact hours; up to 18 with guided study
- Fee
- £954 (£795 + VAT)
Course 02
AI for Leaders
Strategy, adoption and real return — not hype.
A one-day intensive for leaders who need to move beyond experimenting with AI to leading it as a genuine business capability. You'll leave with a clear strategy, the judgement to separate value from hype, and a plan to lead adoption across your team.
- CPD hours
- 6 contact hours; up to 9 with guided study
- Fee
- £594 (£495 + VAT)
Course 03
Decision-Making in the Age of AI
Sharper judgement, better decisions — with AI as a tool, not a crutch.
A one-day intensive on thinking well when AI is in the room — using it to inform your decisions without surrendering your judgement to it. Grounded in decision science and critical thinking, you'll leave able to weigh evidence, spot AI error, and make decisions you can defend.
- CPD hours
- 6 contact hours; up to 9 with guided study
- Fee
- £540 (£450 + VAT)
Course 04
AI Governance, Ethics & Responsible Use
Use AI safely, lawfully and well — before it becomes a liability.
A one-day intensive on governing AI properly — the risks, the fast-moving law, and how to put responsible use into practice. You'll leave able to build an AI policy your organisation can actually follow, not a document that sits in a drawer.
- CPD hours
- 6 contact hours; up to 9 with guided study
- Fee
- £594 (£495 + VAT)